Everyone says, find your niche or some variant of the same, specialize, or find a topic of interest to your customer. Few, if any tell you how to do that. Think about it, you are in demand, being asked for by potential clients and not having to chase companies or people to give you a job.
Finding your niche starts with data. Yes, interest, passion do help but the key is in the data. You need to determine interest and check if there is sufficient demand to justify your investing time.
So, the 3 main steps for finding your niche are as follows.
- List your interests if any or something you wish to learn about.
- Determine if there is sufficient demand. The best way to do this is to create a minimum viable product
- Adapt to test results and launch.
As I have said before, data is the key. Many times, you will find data presented in the form of pictures namely graphs. I have created a small book to refresh your memory about graphs and to help you interpret them correctly.
I have also created a small booklet that will detail how to conduct research to find your niche. Follow the below link to buy the report and if you sign up at the end of this post, you will get the free Visualization 101 report that will refresh your memory on graphs without any complex math!
P.S. If you enjoyed this post, subscribe to my mailing list. When you subscribe, you will get a tiny book on data visualization which will help you interpret the data you gather during your niche finding exercise.