Any Internet marketing initiative starts with a niche. Everyone says that you must find one and without it, your efforts will come to nort.
Yet, the problem remains, how do you find one?
Hi, I am Pranav Lal, a technology professional and marketer. I have over a decade of industry experience most of it managing technology in large firms.
- Some say research
- others say follow your passion
- while others say check what you do on a Saturday.
All of the above approaches are valid but the problem still remains, which approach to choose?
Take John’s situation.
John is a middle level manager in a large company that sells networking hardware. He is doing well, has no debts but wants to earn more so decides to start a side hustle.
He is good at talking to customers therefore launches a course for home users on setting up networking equipment.
John does some advertising but after 4 months, his result is virtual crickets. No one is buying.
Undeterred, he returns to the drawing board and does some research to understand where the problem is.
He launches a service targeted at small companies to clean malware.
In 3 months, he is ready to take that vacation he always wanted.
Focus is crucial at least in the beginning so how do you know what to specialize in?
Enter Find Your Niche.
This small booklet will give you a step-by-step approach to find an area of interest. I do not say profitable because profit is dependent on a number of variables beyond my control. The book will help you use data to determine what area has sufficient demand such that you are reasonably expected to make money.
Yes, you could be the next Apple and then will not need this book but that is rare therefore, try the steps.
This book is not for you if
- You refuse to take action.
- You already are sure of what you want to do.
- You expect something miraculous.
Follow the below prompts to buy the book.
